Ten Tips for Maximizing Your Next Headshot
Headshots 101 I have headshots on my mind as I just had new ones taken. What is motivating me to write about them is my realization that not everyone understands the dos and don’ts of headshot etiquette. I was on Facebook a while back and there was a post by a biz friend asking for feedback on which one of her new headshots her Facebook friends liked best. What I noticed was she wore no makeup, her hair was lackluster and personally I didn’t think any of the photos did her justice. She is not a close enough friend for me to say anything directly, but it is fodder for my POV about headshots.
When I sold Making It Big in 2004 one of the first things I did was schedule a photo shoot to get images for my new consulting website. Having produced full color fashion catalogs for many years, I was well versed in what was needed to yield excellent photographs. I made the erroneous decision to go “ahhh-naturale” for the shoot. No hairdo, no makeup and no particular attention to what I wore. I looked like myself but not a very good version of myself and certainly not my best self. After the fact, I asked myself, “what where you trying to prove”? I guess there was a part of me that believed it shouldn’t matter what I looked like, I was good at my business and once you knew that you’d want to hire me.
Looking back, I didn’t get the caliber of photos I needed and this proved to be a very expensive and emotionally draining lesson. In the many years since, I no longer make light of the importance of looking as good as you can when you are having a professional photo taken.
Star Dewar, www.stardewar.com, is a local photographer who takes my annual headshots. I call her the “Headshot Whisperer.” She can coax and cajole a beautiful image out of even the most resistant subject. In order for me to be my most beautiful self, I first visit Theresa Rousset at www.specialeffectsforhair.com, and she applies natural makeup and tweaks my hair into a stylish do. Between the two of them, I maximize the benefits of getting new headshots. If you live in Sonoma County, it is worth checking these two women out!
How do you maximize the effectiveness of your headshot?
- Get a new headshot at least once a year
- Find a photographer you feel comfortable with
- Consider your marketing brand and how that guides your choice of colors and styles
- Consider getting your makeup and hair done professionally, especially if you self-define as a “casual woman”
- Ask your photographer their opinion about what colors/types of clothing will create the look you want - Choose colors that bring out your eyes - Avoid patterns but embrace textures - Black and white aren’t the best
- Bring three to five tops with a variety of necklines.
- Jewelry should complement but not distract from your face
- Ask the photographer to shoot you from both sides. Most of us have a good side and a not as good side
- After the fact, don’t get lost in the possibilities – select your favorite shots and let go of the rest
- Use the new headshot every chance you get!