The role of personality in your success...and visionary women

pni_wop_1sted-1Why do some succeed and some not? Rohit Bhargava wrote a book called Personality Not Included, about why brands (and people) need to have a personality. And then he went and created this cool e-book: Women of Personality, 20 Inspiring Women and Their Stories of Success. I'm making it a practice to read one a day and post that woman's tip for success. Here's today's, from Susan Bratton, CEO, Personal Life Media:

The event that allowed me to live confidently into my own personality was my mid-life crisis. If you knew me in my early forties, you'd still be giggling about it. Wild ride. The best part was that I put a lid on my "auto pilot people pleaser" and started to ask for and be exactly what I wanted and who I really was. I unfurled my personal freak flag. I went from short brown to long blonde hair. I shucked my business suits in favor of Burning Man-inspired outfits. And more deeply, I started to live for myself. In that metamorphosis, I became more powerful, more fun, more alluring to others because I finally grew into my self. When you share your authentic personality, everyone delights in being in the presence of truth.

At the end of the e-book there's a bit about the project and an invitation to submit someone for the 2nd edition. And I know someone I'd like to submit. So I go to the website they cite: and when I get there, I see slide show. And it's a slide show for the book, and it's so friendly and funny and smart that I watch the whole thing! And then I think maybe I better buy this book because I know a company (who will remain nameless) who really needs a personality. 

And then I remember that I was there to submit a visionary woman for consideration. So I can go do that now, but I've just chosen to sit through a sales pitch, and I enjoyed it. How smart is that?

One final point: it's really fun to think of the visionary women you know. And wonder what it would take for you to be one. Unfurl your personal freak flag.